Curious.
Intentional.
Adaptable.
Travis North — digital experience designer and director.
I work with teams to design exceptional visual and UX solutions, balancing user needs, business goals and a consistent brand experience.
Work it.
Taymor
Website Redesign — a refined visual strategy and user experience brings a storied brand into the new digital era.
Details
Challenge
The lack of detailed product information, complex product lines and quoting process lead to confusion and user drop-off. Taymor wanted to address these UX issues along with refreshing their digital brand with a full website redesign.
Solution
Reorganized product hierarchy, richer info, and a new quoting experience allows users to make informed decisions and request a quote more efficiently. An updated digital visual strategy was created to align with Taymor's future online plans.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital Team, I worked with the Taymor Marketing team on Content Strategy, UX Design and Visual Design.
Taymor
Website Redesign — a refined visual strategy and user experience brings a storied brand into the new digital era.
Details
Challenge
The lack of detailed product information, complex product lines and quoting process lead to confusion and user drop-off. Taymor wanted to address these UX issues along with refreshing their digital brand with a full website redesign.
Solution
Reorganized product hierarchy, richer info, and a new quoting experience allows users to make informed decisions and request a quote more efficiently. An updated digital visual strategy was created to align with Taymor's future online plans.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital Team, I worked with the Taymor Marketing team on Content Strategy, UX Design and Visual Design.
Taymor
Website Redesign — a refined visual strategy and user experience brings a storied brand into the new digital era.
Details
Challenge
The lack of detailed product information, complex product lines and quoting process lead to confusion and user drop-off. Taymor wanted to address these UX issues along with refreshing their digital brand with a full website redesign.
Solution
Reorganized product hierarchy, richer info, and a new quoting experience allows users to make informed decisions and request a quote more efficiently. An updated digital visual strategy was created to align with Taymor's future online plans.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital Team, I worked with the Taymor Marketing team on Content Strategy, UX Design and Visual Design.
Taymor
Website Redesign — a refined visual strategy and user experience brings a storied brand into the new digital era.
Details
Challenge
The lack of detailed product information, complex product lines and quoting process lead to confusion and user drop-off. Taymor wanted to address these UX issues along with refreshing their digital brand with a full website redesign.
Solution
Reorganized product hierarchy, richer info, and a new quoting experience allows users to make informed decisions and request a quote more efficiently. An updated digital visual strategy was created to align with Taymor's future online plans.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital Team, I worked with the Taymor Marketing team on Content Strategy, UX Design and Visual Design.
Amazon IVS
UGC Demo App — a live streaming web app that highlights User Generated Content features using Amazon IVS.
Details
Challenge
The Amazon IVS (Interactive Video Service) team needed a way to demonstrate how the service could be used to build User Generated Content functionality into an app. They needed something that was convincing as a stand alone app and easy to use as a starting point for the client’s own projects.
Solution
We designed and built a live streaming app that featured interactive features like chat, quiz, polling, private streaming, product highlights and much more. This live demo provided the sales team with a tool to help their customer imagine the potential of Amazon IVS.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital team, I worked closely with another designer and our team of engineers. We reported directly to a Design Director within Amazon IVS.
Amazon IVS
UGC Demo App — a live streaming web app that highlights User Generated Content features using Amazon IVS.
Details
Challenge
The Amazon IVS (Interactive Video Service) team needed a way to demonstrate how the service could be used to build User Generated Content functionality into an app. They needed something that was convincing as a stand alone app and easy to use as a starting point for the client’s own projects.
Solution
We designed and built a live streaming app that featured interactive features like chat, quiz, polling, private streaming, product highlights and much more. This live demo provided the sales team with a tool to help their customer imagine the potential of Amazon IVS.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital team, I worked closely with another designer and our team of engineers. We reported directly to a Design Director within Amazon IVS.
Amazon IVS
UGC Demo App — a live streaming web app that highlights User Generated Content features using Amazon IVS.
Details
Challenge
The Amazon IVS (Interactive Video Service) team needed a way to demonstrate how the service could be used to build User Generated Content functionality into an app. They needed something that was convincing as a stand alone app and easy to use as a starting point for the client’s own projects.
Solution
We designed and built a live streaming app that featured interactive features like chat, quiz, polling, private streaming, product highlights and much more. This live demo provided the sales team with a tool to help their customer imagine the potential of Amazon IVS.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital team, I worked closely with another designer and our team of engineers. We reported directly to a Design Director within Amazon IVS.
Amazon IVS
UGC Demo App — a live streaming web app that highlights User Generated Content features using Amazon IVS.
Details
Challenge
The Amazon IVS (Interactive Video Service) team needed a way to demonstrate how the service could be used to build User Generated Content functionality into an app. They needed something that was convincing as a stand alone app and easy to use as a starting point for the client’s own projects.
Solution
We designed and built a live streaming app that featured interactive features like chat, quiz, polling, private streaming, product highlights and much more. This live demo provided the sales team with a tool to help their customer imagine the potential of Amazon IVS.
Contributions
Role:
Senior Product Designer
As part of the Four Nine Digital team, I worked closely with another designer and our team of engineers. We reported directly to a Design Director within Amazon IVS.
Hive Climbing
Website Redesign — a scalable solution for a climbing gym brand that outgrew its current web presence.
Details
Challenge
With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.
Solution
A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.
Contributions
Role:
Creative Director, Designer
As part of the Four Nine Digital Team, I oversaw the Creative Direction as well as contributed to the UX and UI design of the site.
Hive Climbing
Website Redesign — a scalable solution for a climbing gym brand that outgrew its current web presence.
Details
Challenge
With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.
Solution
A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.
Contributions
Role:
Creative Director, Designer
As part of the Four Nine Digital Team, I oversaw the Creative Direction as well as contributed to the UX and UI design of the site.
Hive Climbing
Website Redesign — a scalable solution for a climbing gym brand that outgrew its current web presence.
Details
Challenge
With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.
Solution
A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.
Contributions
Role:
Creative Director, Designer
As part of the Four Nine Digital Team, I oversaw the Creative Direction as well as contributed to the UX and UI design of the site.
Hive Climbing
Website Redesign — a scalable solution for a climbing gym brand that outgrew its current web presence.
Details
Challenge
With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.
Solution
A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.
Contributions
Role:
Creative Director, Designer
As part of the Four Nine Digital Team, I oversaw the Creative Direction as well as contributed to the UX and UI design of the site.
Brand Partners
A selection of brands I have worked with over the years.
Details.
A grounded approach to creative problem solving.
I have spent over two decades shaping design across web, UX, motion, print, and branding. I have worked as an in-house designer in the health and beauty industry, built a full-time client list as a freelancer and most recently helped to grow a digital agency with clients in the tech space. This diversity of experience has made me a versatile experience designer with the ability think big picture and context switch quickly.
I am a hands on leader, seeking to support my team member's growth and learn from them as well. I value working with teams with diverse backgrounds, discovering how each individuals unique ideas can contribute to a project.
Skillset
Web Design
Web Design
Digital Product Design
Digital Product Design
UX Design
UX Design
Design Systems
Design Systems
Creative Direction
Creative Direction
Motion Graphics
Motion Graphics
Visual Identity
Visual Identity
Content Strategy
Content Strategy
Beyond Design
I live in the beautiful mountain town of Squamish, just outside of Vancouver, BC. I like to find a balance between screen-time and reconnecting with the outdoors via bikes, skis or feet. My perfect travel destination includes a mix of outdoor adventure and cultural exploration.
To me, taking the time to look around the next corner, or waking up early to catch the perfect light is never a waste of time. It is what makes us explorers and creators at heart.
Let's Talk.
I am actively exploring full-time positions near Vancouver, Canada or working fully remote. Reach out if you would like to chat.
Copyright TNorth Design + Direction 2026